SEO services that help customers find you on Google and in AI answers.
Shahjan and Digital provides SEO services for small and mid-size businesses in the US, UK, Australia and Pakistan. We fix what stops search engines understanding your site, build pages that answer what buyers search for, and make your business clear enough to be cited in AI answers from Google, ChatGPT and Perplexity.
Is this right for your business?
It usually is when one of these sounds familiar.
- Your website gets little traffic from Google, or the traffic never turns into enquiries.
- Competitors with weaker services outrank you for the searches your buyers use.
- You moved or rebuilt your site and lost visibility.
- You want ChatGPT, Gemini and Google's AI answers to describe your business correctly.
Key facts
- Covers
- Technical SEO, on-page, content, local, AI search
- Best for
- Businesses that can invest for several months
- First fixes
- Usually in the first 2-6 weeks
- Measured by
- Enquiries and sales from search, not rankings alone
What you get.
Every engagement is scoped in writing. These are the parts we usually include; we leave out what you do not need.
Technical audit and fixes
Crawling, indexing, speed, redirects, duplicate pages, structured data and sitemaps, fixed in order of impact.
Search intent research
We read the live top results for your buyers' searches and decide what kind of page can rank, rather than guessing from keyword tools.
Service and landing pages
Pages rewritten so they answer the buyer's questions, show proof and make the next step obvious.
Researched articles
Guides that answer real questions your buyers ask, each linked to the service that solves the problem. No mass-produced content.
Local SEO
Google Business Profile and local pages, only where you have a real location or service area.
AI search visibility
Clear entity information, consistent profiles and fact-dense pages that AI answers can quote, with a monthly check of what they say about you.
Search Console and Bing setup
Both connected, with new pages pushed to Bing through IndexNow.
Monthly reporting
Clicks, enquiries and sales from search, the pages that moved and what we will do next.
From first call to results.
Typical timescales. Yours depend on access, content and how quickly decisions are made.
Weeks 1-2
Audit
We crawl the site, read Search Console and study the pages that rank for your buyers' searches.
Weeks 2-6
Fix and focus
We fix technical problems and rebuild the few pages closest to bringing in business.
Month 2 onward
Build
We add the pages and articles the research says are missing, one topic cluster at a time.
Every month
Measure
We report enquiries from search and adjust the plan. Meaningful growth usually takes several months, so we show progress every month.
AI search is still SEO
Much of the advice about "optimising for AI" sells special files, rewritten content or new schema. Google's own guidance on its AI features says they are built on its normal ranking systems and need nothing special. ChatGPT and Perplexity also lean on pages that already rank and are easy to quote.
So we do the work that helps both: sections that each answer their heading on their own, sourced numbers, a named business with the same details everywhere, and pages that load with their content in the HTML. Then we check every month what the main AI assistants say about you, and fix the sources they rely on.
SEO or paid ads?
How the options differ, so you can choose before you spend.
| SEO | Paid ads | |
|---|---|---|
| Time to first results | Months | Days to weeks |
| What you pay for | Work on your site; the traffic itself is free | Every click or result, plus management |
| When you stop | Rankings fade slowly | Traffic stops the same day |
| Best used for | Steady enquiries and lower long-term cost | Fast demand, tests and launches |
What drives the price.
After the audit we propose a monthly plan with the pages and fixes it covers, so you can see what each month buys.
Size and state of your site
A 20-page site with clean code needs less work than a 2,000-page store with years of technical debt.
Competition
Ranking for a national term against established firms takes more content and authority than a niche or local term.
Content volume
How many new pages and articles a month the plan needs, and whether you can supply expertise for them.
Local or international
One location is simpler than several countries or languages.
Development help
Whether we make the changes ourselves or brief your developer.
How long does SEO take to work?
Technical fixes can show within weeks, but meaningful growth usually takes several months, depending on competition and the state of the site. We report progress every month so you are never waiting blind.
Can you guarantee first place on Google?
No. Google's own advice on hiring an SEO is that if someone guarantees their changes will give you first place in search results, you should find someone else. We commit to the work, the reporting and honest advice about what is realistic.
Do I need new articles?
Only where a real buyer question is not answered by your existing pages. More pages for their own sake can hurt; we publish when the research shows a gap.
Do you do local SEO?
Yes, where you have a real location or service area: Google Business Profile, local pages and consistent business details. We never create fake addresses.
How do you get a business mentioned in ChatGPT or Google's AI answers?
By being the clearest, best-sourced answer and a well-defined business: consistent name and details across the web, pages that quote well, and mentions on sites AI tools trust. We check monthly what the main assistants say about you.
Do you build backlinks?
We earn mentions through useful content, real partnerships, directories that matter in your industry and digital PR. We do not buy links, because it risks a penalty.
Will you need access to my website?
For most work, yes: CMS access or a developer contact, plus Search Console and analytics. We can also deliver briefs for your own team.
Is SEO worth it for a small business?
When people search for what you sell, usually yes, because each visit costs nothing once the page ranks. If nobody searches for your offer yet, paid ads or social may come first.
Read before you decide.
Researched answers to the questions buyers ask us most about search engine optimization.
- Local SEO for Phone Repair Shops: Profile, Pages, ReviewsHow a phone repair shop wins local search: Google Business Profile rules, honest device pages and review requests that follow Google and FTC rules.Guide
- AI Overviews Traffic Drop: What Small Businesses DoTraffic down, rankings steady? Confirm in Search Console whether AI Overviews caused it, rule out other causes, and respond. Sourced to Pew and Google.Guide
- SEO or Paid Ads: Where Should a Small Business Start?SEO or paid ads first? A break-even test with 2026 cost-per-lead data, what the research says about how long SEO takes, and when to do each.Guide
- What Does an SEO Agency Do Each Month?What an SEO agency should deliver each month, which proof to ask for with each item, how to read the report, and the red flags Google names.Guide
- SEO Agency vs Freelancer vs In-House: Which Fits?Compare an SEO agency, a freelancer and an in-house hire on cost, coverage and risk, with surveyed prices, Google's hiring advice and a decision table.Guide
- Marketing for Aesthetic Clinics and Med SpasHow aesthetic clinics and med spas can use SEO, ads and patient follow-up, and the advertising, review and consent rules that limit each channel.Guide
Run the numbers first.
Free calculators that use the same maths we use with clients. They run in your browser.
SEO ROI calculator
Free SEO ROI calculator: visits, conversions and profit from a ranking, using 2026 click-through rates with and without AI answers, plus the payback month.