Google and Meta ads management that pays for results, not clicks.
Shahjan and Digital manages Google, Meta (Facebook and Instagram) and TikTok ads for small and mid-size businesses in the US, UK, Australia and Pakistan. Every campaign is set up to pay for the result you want, whether that is a sale, a lead or a booked call, and is checked against that goal every week.
Is this right for your business?
It usually is when one of these sounds familiar.
- You run ads yourself and spend more each month without knowing what is working.
- Your campaigns get clicks and likes, but few sales or enquiries.
- You have an offer that sells and want to scale it past word of mouth.
- You are launching a product or service and need demand quickly while SEO builds.
Key facts
- Platforms
- Google Ads, Meta (Facebook, Instagram), TikTok; Snapchat and Telegram where they fit
- Best for
- Businesses with a clear offer and a page that converts
- First campaigns live
- Usually within 2 weeks of access
- Ad spend
- Paid by you, directly to the platform
What you get.
Every engagement is scoped in writing. These are the parts we usually include; we leave out what you do not need.
Account and tracking audit
We check your ad accounts, pixel, Conversions API, Google tag and the thank-you or purchase events, because bad tracking makes every later decision wrong.
Objective and structure
Campaign objective matched to what you pay for, sensible audiences, and a structure the platform can learn from.
Ad creative
Copy, images and short video edits written for each platform, with variants so we can see which message works.
Landing page review
Recommendations for the page the ads send people to; our web team can make the changes.
Monitoring and budget pacing
Spend, cost per result and delivery checked through the week, with problems fixed before they burn budget.
Plain reporting
What we spent, what it produced, what we changed and what we recommend next.
From first call to results.
Typical timescales. Yours depend on access, content and how quickly decisions are made.
Week 1
Audit and goal
We agree the result to pay for and a target cost per sale or lead, then audit accounts and tracking.
Weeks 1-2
Tracking and build
We fix tracking, write the ads and build campaigns, then read every setting back before launch.
Weeks 2-4
Launch and learn
Platforms need data to learn. Meta and Google both describe a learning period after launch or a big change, when results swing, so we avoid editing campaigns while they learn.
Month 2 onward
Improve and scale
We cut what does not pay, test new creative and raise budget only where the cost per result holds.
The objective decides who you pay for
The most expensive mistake we see in ad accounts is a sales campaign that optimises for link clicks or traffic. The platform does exactly what it is told and finds people who click, not people who buy. We match the objective to the result you pay for: a Sales objective optimising for purchases when you want sales, Leads when you want enquiries, a messaging objective for WhatsApp chats, and landing page views (never raw clicks) when you want visits.
Before anything goes live we read the campaign back from the platform and compare every setting with the plan: objective, optimisation event, budget, audience and placements.
Google Ads, Meta Ads or TikTok Ads?
How the options differ, so you can choose before you spend.
| Google Ads | Meta Ads | TikTok Ads | |
|---|---|---|---|
| Reaches people who | Are already searching for what you sell | Match your audience, before they search | Watch short video, often younger audiences |
| Works best for | Urgent needs, services, high-intent products | Visual products, offers, lead forms | Products that show well in video |
| Creative needed | Text ads, extensions, landing page | Images, short video, copy | Native-looking vertical video |
| Typical first step | Search campaign on buyer keywords | Sales or Leads campaign with 2-3 creatives | In-feed test with 3 or more videos |
What drives the price.
We quote a monthly management fee after the audit, once we know the scope. You see the ad spend and our fee as separate lines.
Ad spend
Paid directly to Google, Meta or TikTok from your card. It is never mixed with our fee.
Number of platforms and campaigns
One platform with one offer is simpler to run than three platforms and many products.
Creative volume
How many new images and videos you need each month, and whether you supply footage.
Tracking work
A clean pixel and Conversions API setup takes less time than rebuilding broken tracking.
Reporting
Monthly summaries cost less than weekly calls and custom dashboards.
Which platform should a small business start with?
Start where your buyers already are. If people search for what you sell, Google Ads usually comes first. If you need to create demand or sell something visual, Meta is often the better start. Most businesses should master one platform before adding a second. Our guide to Meta ads vs Google ads compares them in detail.
How much ad spend do I need to start?
Enough for the platform to learn from real results. Work back from your expected cost per sale or lead: a test budget should be able to buy a meaningful number of results each week, not one or two. We recommend a test budget after the audit.
Do I keep ownership of my ad accounts?
Yes. Ad accounts, pixels and data should be in your business's name. We work with partner access that you can remove at any time.
How soon will I see results?
Campaigns can bring traffic within days, but most need two to four weeks of data before costs settle. Google says a bid strategy can show a "Learning" status for up to 7 days after a structural change ([Google Ads Help: About Smart Bidding learning](https://support.google.com/google-ads/answer/13020501)), and Meta has its own [learning phase](https://www.facebook.com/business/help/112167992830700). We agree what to judge at 30, 60 and 90 days before we start.
Do you create the ads as well?
Yes. We write the copy and design images and short videos. If you have product footage or photos, we edit them into platform-ready ads.
Can you take over an account that is already running?
Yes. We start with an audit of tracking, objectives and spend, keep what is working, and change one thing at a time so results stay readable.
Do you guarantee a return on ad spend?
No. Results depend on your offer, price, website and market as well as the ads. We set a target cost per result and tell you plainly when a campaign is not reaching it.
Do you work with Shopify and WooCommerce stores?
Yes. We connect purchase tracking from Shopify, WooCommerce and custom checkouts so the platforms optimise for real orders.
Read before you decide.
Researched answers to the questions buyers ask us most about online ads.
- Google Ads Cost in Pakistan: CPC, Budget and Fees in PKRWhat Google Ads costs in Pakistan: the published PKR click prices and fees, why none is Google data, and how to work out your own budget.Guide
- Is Your Website Ready for Google Ads? A Pre-Launch ChecklistIs your website ready for Google Ads? Check policy, AdsBot access, message match, speed, tracking and consent before you spend. Checklist with sources.Guide
- Which Meta Ads Objective Should You Choose?Sales, Leads or Traffic? How to pick a Meta Ads objective by the action you can measure, with what each one optimizes for and the legacy-name trap.Guide
- TikTok Ads vs Meta Ads for Ecommerce: Test and ScaleTikTok ads vs Meta ads for an online store: what 2026 benchmarks do and don't show, the budget TikTok's own rules imply, and where to test and where to scale.Guide
- How to Track WhatsApp Leads from Meta AdsTrack WhatsApp leads from Meta ads: capture the ctwa_clid, log it in your CRM, and send LeadSubmitted, QualifiedLead and Purchase events to Meta.Guide
- How Much Should a Small Business Spend on Facebook Ads?Size a Facebook and Instagram ads budget from the leads you need and your industry's cost per lead, with 2026 LocaliQ benchmarks and a daily-to-monthly table.Guide
Run the numbers first.
Free calculators that use the same maths we use with clients. They run in your browser.
Ad budget calculator
Free ad budget calculator for Google Search and Meta lead ads: work back from the leads or sales you want to monthly and daily spend, with 2026 benchmarks.
Break-even ROAS calculator
Free break-even ROAS calculator: the return on ad spend, cost per order, cost per lead and cost per click your margins allow, for stores and service firms.
Cost per lead calculator
Free cost per lead calculator: your CPL, cost per customer and the most you can afford per lead, checked against 2026 Google and Meta averages by industry.
Marketing budget calculator
Free marketing budget calculator: a budget from your revenue using The CMO Survey's 2025 averages by business type, then what it buys in ads and new customers.