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Guides for growing your business online.

Practical, researched answers on online ads, SEO and AI search, social media, video, websites and automation, for owners and marketers of small and mid-size businesses.

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Newest guide

AI automation

WhatsApp Business Automation for Lead Follow-Up

To automate lead follow-up on WhatsApp, use the WhatsApp Business Platform (the API) through a provider or your own build, record the lead's opt-in, reply inside the 24-hour customer service window, and use pre-approved templates for anything after it. Connect it to a CRM so every message is logged and the sequence stops when the lead replies or books. Since July 2025 Meta charges per delivered message, and from 1 October 2026 more of the in-window traffic is charged, so cost depends on the message mix.

Latest

SEO and AI search

How search engines and AI assistants find, rank and recommend a business: what SEO costs, what an agency does each month, local SEO, and what to do when AI Overviews take the clicks.

All 10 SEO and AI search guides

Our SEO service

Video

Editing costs for Reels, TikTok, Shorts, YouTube and video ads, how to brief an editor, and how agencies, freelancers and marketplaces compare.

All 6 Video guides

Our video editing service

Websites

What a business website or Shopify store costs to build, how to choose a developer, and how to redesign a site without losing its rankings.

All 8 Websites guides

Our web design and development service

AI automation

Chatbots, AI receptionists, lead follow-up and CRM workflows: what to automate first, what tools such as GoHighLevel, n8n, Make and Zapier cost, and what an automation agency charges.

All 14 AI automation guides

Our ai and automation service

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